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Google launched AdWords in the year 2000. [1] Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". [5]
Keyword clustering is a fully automated process performed by keyword clustering tools. The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. [1] The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia.
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Keyword advertising. Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more ...
Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...
AdWords Editor – desktop application to manage a Google AdWords account; lets users make changes to their account and advertising campaigns before synchronizing with the online service. Drive File Stream – file synchronisation software that works with the business edition of Google Drive. Google Chrome – a web browser.
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