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Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational preemption (preemptive refutation, that is, defenses against potential counterarguments).
Elaboration likelihood model. The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ...
Peremptory challenge. The right of peremptory challenge is a legal right in jury selection for the attorneys to reject a certain number of potential jurors or judges without stating a reason. The idea behind peremptory challenges is that if both parties have contributed in the configuration of the jury, they will find its verdict more acceptable.
Bayesian persuasion. In economics and game theory, Bayesian persuasion is a form of mechanism design. One participant (the sender) intends to persuade the other (the receiver) of a certain course of action. The sender must decide what action to take to maximize their expected utility by providing evidence to the receiver, under the assumption ...
Drawing on McGuire & Papageorgis, Pfau, et al. define the refutational preemption, or pretreatment, step of the inoculation process: "The theory posits that refutational pretreatments, which raise the specter of content potentially damaging to the receiver’s attitude while simultaneously providing direct refutation of that content in the presence of a supportive environment, threaten the ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
Procatalepsis. Procatalepsis, also called prolepsis or prebuttal, is a figure of speech in which the speaker raises an objection to their own argument and then immediately answers it. By doing so, the speaker hopes to strengthen the argument by dealing with possible counterarguments before the audience can raise them. [1]