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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Limitations of Bing Ads Keyword Planner: Bing holds only 20 percent of the U.S. search engine market share, the data provided may not be reliable at least not for optimizing websites for Google search engine. Similar to Google Ads Keyword Planner, data furnished by the tool is for helping advertisers and not publishers.

4. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   t. e. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve ...

5. Search engine - Wikipedia

   en.wikipedia.org/wiki/Search_engine

   Some engines suggest queries when the user is typing in the search box. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks ...

6. Search marketing - Wikipedia

   en.wikipedia.org/wiki/Search_marketing

   Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing). [1][2][3] Originally called “search engine marketing,” the shorter phrase “search marketing ...

7. Timeline of web search engines - Wikipedia

   en.wikipedia.org/wiki/Timeline_of_web_search_engines

   SEO commentators initially believe that this will have a major effect on search engine optimization, but soon revise downward their estimate of the impact. [36] [64] November: 1: New web search engine: Blekko, a search engine that uses slashtags to allow people to search in more targeted categories, launches. [65] 2011 February: 23–24: Search ...