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Market size is the total number of potential clients or buyers in a particular market segment. It's helpful for an organization or small business to determine its market size before launching a new service or product to ensure it reaches its expected audience.
Market size refers to a specific market's total number of potential customers measured in terms of sales, or revenue. Its primary purpose is to understand a market's revenue-generating potential comprehensively.
Learn to calculate your market size and accurately measure your business’ revenue potential — with expert insight from founders, CEOs, and entrepreneurs.
Understand market size calculation: define your target market, conduct research, and make precise calculations to optimize your business strategies.
Market size, or the number of potential customers or unit sales is one thing. How much that is worth, is a completely different, and perhaps more important figure.