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  2. Market size is the total number of potential clients or buyers in a particular market segment. It's helpful for an organization or small business to determine its market size before launching a new service or product to ensure it reaches its expected audience.

  3. Market size refers to a specific market's total number of potential customers measured in terms of sales, or revenue. Its primary purpose is to understand a market's revenue-generating potential comprehensively.

  4. Learn to calculate your market size and accurately measure your business’ revenue potential — with expert insight from founders, CEOs, and entrepreneurs.

  5. Understand market size calculation: define your target market, conduct research, and make precise calculations to optimize your business strategies.

  6. How To Effectively Determine Your Market Size - Forbes

    forbes.com/sites/alejandrocremades/...

    Market size, or the number of potential customers or unit sales is one thing. How much that is worth, is a completely different, and perhaps more important figure.