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Health marketing helps health-focused organizations and services gain visibility and reach for their initiatives, such as new medical advancements, health insurance plans, or community health programs. It uses the classic marketing mix's "4Ps"—product, place, promotion, and price—in a health context.
The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
A healthcare group purchasing organization (GPO) assists in promoting quality healthcare relief and assists diverse providers in effectively managing expenses. A GPO aggregates the purchasing volume of its members for various goods and services and develops contracts with suppliers through which members may buy at group price and terms if they ...
t. e. The term managed care or managed healthcare is used in the United States to describe a group of activities intended to reduce the cost of providing health care and providing American health insurance while improving the quality of that care ("managed care techniques"). It has become the predominant system of delivering and receiving ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
UnitedHealth Group has origins dating back to late 1974 with the founding of Minnesota-based Charter Med Incorporated by Richard Taylor Burke. It originally processed claims for doctors at the Hennepin County Medical Society. [4] United HealthCare Corporation was founded in 1977 to purchase Charter Med and create a network-based health plan for ...
Hospital accreditation is required in order to be eligible for Medicare patient coverage. [2] Accreditation Commission for Health Care (ACHC) International [50] Accreditation Association for Ambulatory Health Care (AAAHC) - based in the United States [51] American Accreditation Commission International (AACI) - based in the United States.
Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.
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