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  2. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    For example, in the case of Kahneman et al.'s (1990) classic mug experiments (where sellers demanded about $7 to part with their mug whereas buyers were only willing to pay, on average, about $3 to acquire a mug) there was likely a range of prices for the mug ($4 to $6) that left the buyers and sellers without much incentive to either acquire ...

  3. Hierarchical structure of the Big Five - Wikipedia

    en.wikipedia.org/wiki/Hierarchical_structure_of...

    These five personality traits: Extraversion, Neuroticism, Agreeableness, Conscientiousness and Openness to Experience have garnered widespread support [dubious – discuss] . The Big Five personality characteristics represent one level in a hierarchy of traits. These traits can be subdivided into collections of aspects or facets which are ...

  4. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    In this form, drawing on behavioral economics, the nudge is more generally applied in order to influence behaviour. One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men's room urinals at Amsterdam's Schiphol Airport, which is intended to "improve the aim." [19]

  5. Big Five personality traits - Wikipedia

    en.wikipedia.org/wiki/Big_Five_personality_traits

    Beneath each proposed global factor, there are a number of correlated and more specific primary factors. For example, extraversion is typically associated with qualities such as gregariousness, assertiveness, excitement-seeking, warmth, activity, and positive emotions. [4] These traits are not black and white; each one is treated as a spectrum. [5]

  6. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]

  7. Experimental economics - Wikipedia

    en.wikipedia.org/wiki/Experimental_economics

    Experimental economics is the application of experimental methods [ 1] to study economic questions. Data collected in experiments are used to estimate effect size, test the validity of economic theories, and illuminate market mechanisms. Economic experiments usually use cash to motivate subjects, in order to mimic real-world incentives.

  8. Production–possibility frontier - Wikipedia

    en.wikipedia.org/wiki/Production–possibility...

    Production–possibility frontier. In microeconomics, a production–possibility frontier ( PPF ), production possibility curve ( PPC ), or production possibility boundary ( PPB) is a graphical representation showing all the possible options of output for two goods that can be produced using all factors of production, where the given resources ...

  9. Trade-off - Wikipedia

    en.wikipedia.org/wiki/Trade-off

    Trade-off. A trade-off (or tradeoff) is a situational decision that involves diminishing or losing on quality, quantity, or property of a set or design in return for gains in other aspects. In simple terms, a tradeoff is where one thing increases, and another must decrease. Tradeoffs stem from limitations of many origins, including simple ...