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e. Nasakom (which stands for nationalism, religion and communism; ( Indonesian: Nasionalisme, Agama, Komunisme )) was a political concept coined by President Sukarno. This concept prevailed in Indonesia from 1959 during the Guided Democracy Era until the New Order, in 1966. Sukarno's idea of Nasakom was an attempt to unify various political ...
Marhaenism is a variant of Marxism but emphasizes national unity, culture, collectivist economics, and democratic rights and condemns liberalism and individualism. It was established as an anticapitalist and anti-imperialist ideology, but it combines both Western and Eastern principles. Marhaenism was the guiding ideology of the Indonesian ...
The spelling "Soekarno", based on Dutch orthography, is still in frequent use, mainly because he signed his name in the old spelling. Sukarno himself insisted on a "u" in writing, not "oe", but said that he had been told in school to use the Dutch style, and that after 50 years, it was too difficult to change his signature, so still spelled his ...
The Presidential Decree of 5 July 1959 (legally the Decree of the President of the Republic of Indonesia Number 150 of 1959 on the Return to the Constitution of 1945, Indonesian: Keputusan Presiden Republik Indonesia Nomor 150 Tahun 1959 Tentang Kembali kepada Undang-Undang Dasar 1945) was issued by President Sukarno in the face of the inability of the Constitutional Assembly of Indonesia to ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...