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The prices for Netflix with ads ($6.99) and the standard plan ($15.49) are staying the same. However, the basic level will now be $11.99 and premium will be $22.99.
The removal of this plan comes as Netflix has touted the success of its less than two-year-old ad-supported offering, which comes at a cost of $6.99 per month. For ad-free experiences, Netflix ...
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
The streaming service, while announcing a much higher than expected number of new subscribers in its earnings report Tuesday, also revealed plans to “retire” its Basic ad-free subscription plan.
Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday. The company had previously ...
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
For companies looking to access that audience, Netflix is rolling out new ad units, which can run 10, 20 or 60 seconds, beyond the 15- and 30-second ads currently offered.