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The company said it will team up with Trade Desk , Google Display & Video 360, and ad-tech firm Magnite who will join Microsoft to accelerate automated ad buying. Netflix's ad-tier plan costs $6. ...
Netflix ( NFLX) announced its advertising tier has reached 15 million global monthly active users — one year after its launch and a significant increase from the 5 million users the company ...
The prices for Netflix with ads ($6.99) and the standard plan ($15.49) are staying the same. However, the basic level will now be $11.99 and premium will be $22.99.
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown .
The streaming service, while announcing a much higher than expected number of new subscribers in its earnings report Tuesday, also revealed plans to “retire” its Basic ad-free subscription plan.
The Upfront news comes after Netflix said earlier on Wednesday that it won the streaming rights to two NFL games set to air Christmas Day as part of a three-season deal.. The company will ...
For companies looking to access that audience, Netflix is rolling out new ad units, which can run 10, 20 or 60 seconds, beyond the 15- and 30-second ads currently offered.
The streaming giant is considering unveiling an ad-supported plan for half the price of its current offerings. ... is worth watching four minutes of ads per hour. Netflix is planning a gradual ...
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