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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. List of most-visited websites - Wikipedia

    en.wikipedia.org/wiki/List_of_most-visited_websites

    Website Domain name Ranking Type Company Country Similarweb (August-24) Semrush (August-24) Google Search: google.com: 1 () 1 () Search Engine Google

  4. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

  5. Tor (network) - Wikipedia

    en.wikipedia.org/wiki/Tor_(network)

    Tor aims to conceal its users' identities and their online activity from surveillance and traffic analysis by separating identification and routing. It is an implementation of onion routing, which encrypts and then randomly bounces communications through a network of relays run by volunteers around the globe.

  6. Web traffic - Wikipedia

    en.wikipedia.org/wiki/Web_traffic

    Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

  7. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

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