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Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication . [ 2 ]
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Frames in thought consist of the mental representations, interpretations, and simplifications of reality. Frames in communication consist of the communication of frames between different actors. [1] Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data ...
Direct realism, also known as naïve realism, argues we perceive the world directly. In the philosophy of perception and philosophy of mind, direct or naïve realism, as opposed to indirect or representational realism, are differing models that describe the nature of conscious experiences; [1] [2] out of the metaphysical question of whether the world we see around us is the real world itself ...
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
It is an example of how perception can be shaped by "top-down" processes such as drives and expectations. [106] Perceptual sets occur in all the different senses. [62] They can be long term, such as a special sensitivity to hearing one's own name in a crowded room, or short-term, as in the ease with which hungry people notice the smell of food ...
For example, Wilbur Schramm includes a feedback loop to understand communication as an interactive process and George Gerbner emphasizes the relation between communication and the reality to which the communication refers. Some of these models, like Gerbner's, are equally universal in that they apply to any form of communication.
For example, Émile Durkheim stressed the distinct nature of "the social kingdom. Here more than anywhere else the idea is the reality". [ 7 ] Herbert Spencer had coined the term super-organic to distinguish the social level of reality above the biological and psychological.