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The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
The Master of Science in Marketing and Communication (MCM) is an integrated marketing communication graduate degree offered at Franklin University in Columbus, Ohio. [36] The Master of Science in Integrated Marketing Communications (IMC) is graduate degree offered at West Virginia University in Morgantown, WV through WVU's Reed College of Media ...
The information technology concentration has one of the greatest earning potentials of the MBA degrees, with graduates earning a base average of $116,000 a year. Students can pursue careers as IT ...
Given this structure, the MCom differs from other business and management degrees: Its concentration on one area distinguishes it from generalist degrees, such as the MBA. Some universities offer the MCom in general management, [5] although this is more similar to the Master of Management than to the MBA; [6] see also Master of Business.
By 2021, the proportion of MBA degrees from Ivy League schools decreased to only 3.6% of the total awarded, but Ivy League MBA graduates still accounted for 23% of the MBA degrees among executives in the Fortune 100, indicating a strong ongoing preference for Ivy League credentials in top corporate positions. [12]
A Master of Science in Management (abbreviated as MS Management or MSM) is a professional degree with a focus on management. [1]In terms of content, it is similar to the Master of Business Administration (MBA) degree as it contains identical management courses but is open to prospective postgraduate candidates at any level in their career unlike MBA programs that have longer course credit ...
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related to: best masters degree for marketing