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  2. Kellogg spanked over study showing kids who eat do better ...

    www.aol.com/news/2009-04-21-turns-out-sugar...

    The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids ...

  3. Kellogg to Settle Mini-Wheats Lawsuit for $4 Million - AOL

    www.aol.com/news/2013-05-28-kellogg-to-settle...

    Kellogg has reached a proposed $4 million settlement in a class action lawsuit regarding its advertising of its Frosted Mini-Wheats brand of cereals. The lawsuit alleged that the Kellogg's ...

  4. The Kid in You - Wikipedia

    en.wikipedia.org/wiki/The_Kid_in_You

    The Kid in You is an advertising slogan developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in the mid-1980s. [1] The slogan was aimed at adults who were concerned with their perceived maturity but still wanted a sweet tasting children's cereal.

  5. Rice Krispies immunity claim gets Kellogg in trouble with the ...

    www.aol.com/news/2010-06-03-rice-krispies-claim...

    To settle the allegation, Kellogg said it would expand upon a settlement it reached last year when the Federal Trade Commission blasted the company for claiming that Frosted Mini-Wheats helped ...

  6. Frosted Mini-Wheats - Wikipedia

    en.wikipedia.org/wiki/Frosted_Mini-Wheats

    Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.

  7. Shredded wheat - Wikipedia

    en.wikipedia.org/wiki/Shredded_wheat

    Frosted mini wheats. Shredded Wheat has a particular place in UK popular culture due to a long-running television advertising campaign. The campaign in the 1970s featured Linda Hoyle, singing the lyrics: "There are two men in my life, To one I am a mother, To the other I'm a wife, And I give them both the best With natural Shredded Wheat"

  8. Tony the Tiger - Wikipedia

    en.wikipedia.org/wiki/Tony_the_Tiger

    Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean ...

  9. WK Kellogg CEO: Here’s how we’re modernizing our ... - AOL

    www.aol.com/finance/wk-kellogg-ceo-modernizing...

    WK Kellogg Co is determined to take Frosted Flakes into the future.On Monday, the company behind cereal brands such as Froot Loops, Mini-Wheats, and Rice Krispies split from Kellogg's snacking ...