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Exaggeration is the representation of something as more extreme or dramatic than it is, intentionally or unintentionally. It can be a rhetorical device or figure of speech , used to evoke strong feelings or to create a strong impression.
Some roles require overly-exaggerated character acting, particularly those in comedy films. For example, the breakthrough roles of Jim Carrey in Ace Ventura: Pet Detective and The Mask (both 1994) saw him portray the lead characters in a very flamboyant fashion, as the script required. He has since played relatively straight roles. [2]
It is the opposite of embellishment or exaggeration, and is used for emphasis, irony, hedging, or humor. A particular form of understatement using negative syntax is called litotes. This is not to be confused with euphemism, where a polite phrase is used in place of a harsher or more offensive expression.
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Hyperbole is one of the most widely recognized and used forms of figurative language in everyday life. It is used heavily in advertising and entertainment. Advertisers use hyperbole to exaggerate the benefits of products to boost sales. Repetitive hyperbole is used in public relations to increase the popularity of a person or product. It is ...
Lodgings to Let, an 1814 engraving featuring a double entendre. He: "My sweet honey, I hope you are to be let with the Lodgins!" She: "No, sir, I am to be let alone".. A double entendre [note 1] (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that ...
While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business".
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.