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2. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [5] or television and radio, where the advertising constitutes a one-to-many approach.

3. Xandr - Wikipedia

   en.wikipedia.org/wiki/Xandr

   Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]

4. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Programmatic display advertising, or real time bidding (RTB), transformed the way digital display advertising is bought and managed in recent years. Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a ( demand side platform ), and bid to advertise to people in real time, across ...

5. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   For example, a user who is of childbearing age or views several pages related to newborns and parenting might later be shown an ad for diapers. Similarly, a user who lives in an area with high prevalence of diabetes or high blood pressure, or who views content related to diabetes or high blood pressure might later be shown related ads.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

7. This Artificial Intelligence (AI) Stock Soared 69% in 2024 ...

   www.aol.com/artificial-intelligence-ai-stock...

   The Trade Desk provides a data-driven programmatic ad platform for brands and advertisers. It allows them to buy ad inventory and serve ads in real time to relevant audiences across multiple ...