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Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. [1]: 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia. [2] The use of mottoes is as old as the U.S. military itself.
"Be All That You Can Be" was the recruiting slogan of the United States Army for over twenty years. [4] Earl Carter (pen-name, E.N.J. Carter) working for the N. W. Ayer Advertising Agency as a Senior Copywriter created the "Be All You Can Be" theme line in 1980. [5] Its accompanying music was written by Jake Holmes.
United States Army Special Forces distinctive unit insignia; the World War II V-42 stiletto fighting knife in the middle of the unit insignia and 2 crossed arrows is facing point upwards. De oppresso liber is the motto of the United States Army Special Forces .
Pakistan Marines (Urdu: پا مير ينز) Motto : (English translation: "And hold fast to the rope of God and do not be divided") Pakistan Coast Guards Motto : Defending and Protecting what is Rightfully Ours) Airport Security Forces Pakistan Motto (Urdu: ہر دم تیار) (English Translation: Always Ready)
United States Coast Guard (USCG): Semper Paratus (Always ready) United States Coast Guard Life-Saving Service (USCG LSS): You have to go out, but you don't have to come back [3] United States Marine Corps (USMC): Semper Fidelis (Always faithful) United States Military Academy: Duty, Honor, Country; US Air Force Pararescue: That Others May Live
Example of U.S. Army badges on the Operational Camouflage Pattern uniform (worn above the U.S. Army nametape). Military badges of the United States are awards authorized by the United States Armed Forces that signify rating, qualification, or accomplishment in several career fields, and also serve as identification devices for personnel occupying certain assignments.
The only truly widespread use of these combat badges was probably on personally owned items, like ballcaps and car decals. Alternative Combat Cavalry Badge (2009) In 2004, Congressman Mark Green , (Republican, Wisconsin) introduced H.R. 3950 to provide for the establishment of a combat artillery badge to recognize combat service by artillerymen ...
13th Airborne Division – "Golden Unicorns"; taken from their shoulder patch, a winged unicorn in orange on an ultramarine blue, the branch of service colours of the United States Army Air Corps, was approved on 2 June 1943. A gold on black "Airborne" tab was worn above the insignia.