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Gamification has been applied to almost every aspect of life. Examples of gamification in business context include the U.S. Army, which uses military simulator America's Army as a recruitment tool, and M&M's "Eye Spy" pretzel game, launched in 2013 to amplify the company's pretzel marketing campaign by creating a fun way to "boost user ...
The Wikidata Game represents a gamification approach to let users help resolve questions regarding persons, images etc. and thus automatically edit the corresponding data items in Wikidata, the structured knowledge repository supporting Wikipedia and Wikimedia Commons, the other Wikimedia projects, and more. [39] [40]
The gamification of learning is an educational approach that seeks to motivate students by using video game design and game elements in learning environments. [ 1 ] [ 2 ] The goal is to maximize enjoyment and engagement by capturing the interest of learners and inspiring them to continue learning. [ 3 ]
Pages in category "Gamification" The following 33 pages are in this category, out of 33 total. This list may not reflect recent changes. ...
In 2011, Zichermann co-wrote Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps with Christopher Cunningham. The book has been described as a quick read, introducing the concept of gamification and discussing how businesses could implement gamification to keep their customers engaged. [ 29 ]
McGonigal has been called "the current public face of gamification." [8] Despite this, McGonigal has objected to the word, stating, "I don't do 'gamification,' and I'm not prepared to stand up and say I think it works. I don't think anybody should make games to try to motivate somebody to do something they don't want to do.
The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. [1]The framework lays out the structure for analyzing the driving forces behind human motivation.
In tabletop games and video games, game mechanics define how a game works for players. [1] Game mechanics are the rules or ludemes that govern and guide player actions, as well as the game's response to them.