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Micro businesses in the Philippines can be defined according to the size of assets, size of equity capital, and number of employees. A typical micro business is a business that employs nine people or fewer, with assets of ₱3 million and below. In the Philippines, about 90 percent of all businesses are categorized as micro businesses.
The word franchise is of Anglo-French derivation—from franc, meaning 'free'—and is used both as a noun and as a (transitive) verb. [2] For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth ...
Microfranchising is a business model that applies elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systemization and replication of micro-enterprises. Microfranchising is broadly defined as small businesses that can easily be replicated by following proven marketing and operational ...
Although he had been working for a local Wendy's for nine years, Magsaysay needed to support his family and came up with the idea of flavored fries, based on Montelibano's business. They had to borrow money to raise the starting financial capital of ₱ 150,000 ( US$ 5879.47, equivalent to ₱150,000 in 2021).
The franchise agreement between the company and Délifrance Asia ended on December 31, 2011, and assets of Délifrance in the Philippines were sold to CafeFrance Corp. [55] CafeFrance Corp. intended to use all of the bought assets as its initial capital for a cafe chain under the a new brand name. [56] A Burger King outlet in Baliwag, Bulacan
This led to the adoption of a franchising business model for DLI in 2007, allowing the opening of several outlets. [7] DLI changed its name to The Generics Pharmacy (TGP) when it became open for franchising. [6] By 2014, The Generics Pharmacy has changed its official name to TGP, with its owners believing it would promote better brand recall. [5]
McDonald's Philippines, known locally and colloquially and shortened as McDo [3] (), is the master franchise of the multinational fast food chain McDonald's in the Philippines. The master franchise is held by the Golden Arches Development Corporation , a subsidiary of Alliance Global Group .
The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth. At that time 69 of the Max's Group shares are owned by the company while the rest are largely owned by its franchise stores. [4] In November 2024, the Group's third-quarter net income dropped ...