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It also as renamed its directory "YP Real Yellow Pages". The sale made AT&T the last Bell System-related spin off to sell off its yellow pages business. Cincinnati Bell sold off CBD Media in 2002, Qwest sold Dex Media in 2002, SBC sold off Illinois directory operations to R.H. Donnelley in 2004, and Verizon sold Idearc Media in 2006.
In 2003, R.H. Donnelley Publishing & Advertising, Inc., which published directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation. In 2004, R.H. Donnelley acquired the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R.H ...
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
It combined the former directory operations of Illinois Bell, Indiana Bell, Michigan Bell, Ohio Bell and Wisconsin Telephone. Ameritech Publishing published telephone directories in Indiana, Ohio, Michigan, and Wisconsin. Directories in Illinois were made in a joint venture with R. H. Donnelley.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
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Several management changes were made in 2011. In 2011, Yellow Book USA changed its name to Yellowbook Inc. In July 2011, Yell announced the acquisition of Znode, the privately owned multi-store ecommerce company [24] and strategic alliances on digital services for small businesses with both Microsoft [25] and Bazaarvoice. [26]