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Maslow’s hierarchy of needs is a conceptualisation of the needs (or goals) that motivate human behaviour, which was proposed by the American psychologist Abraham Maslow. [ 1 ] [ 2 ] According to Maslow’s original formulation, there are five sets of basic needs that are related to each other in a hierarchy of prepotency (or strength).
In his later work, Maslow suggested that there are two additional phases an individual must progress through before achieving self-actualization. These are "the cognitive needs," where a person will desire knowledge and an understanding of the world around them, and "the aesthetic needs," which include a need for "symmetry, order, and beauty." [4]
Basic needs theory (BNT): considers three psychological needs that are related to intrinsic motivation, effective functioning, high quality engagement, and psychological well-being. The first psychological need is autonomy or the belief that one can choose their own behaviors and actions. The second psychological need is competence.
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Alderfer also proposed a progression and regression theory to go along with the ERG theory: he said that when needs in a lower category are satisfied, an individual will invest more efforts in the higher category, and when needs in a higher category are frustrated, an individual will invest more efforts in the lower category.
[5]: 708 Feedback cannot be given without goals in the same way that goals can not be established without providing feedback. Goal setting can lead to the creation of feedback loops, either negative or positive comparison of the output to the goal. Negative feedback loops lead to increasing the input associated with goal attainment to improve ...
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Maslow's hierarchy of needs is often visualized as a pyramid in which the more basic needs at the bottom form the foundation for higher needs. Maslow holds that humans have different kinds of needs and that those needs are responsible for motivation. According to him, they form a hierarchy of needs that is composed of lower and higher needs.
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