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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...
The transformative power of clothes, the impact of changes in colors and style. A video on social expression through dress. Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects emotions, self-esteem, and identity.
Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement. [ 1 ] [ 2 ] Individuals with sound-color synesthesia are consciously aware of their synesthetic color associations/ perceptions in daily life. [ 3 ]
A major underpinning of traditional color theory is that colors carry significant cultural symbolism, or even have immutable, universal meaning. As early as the ancient Greek philosophers, many theorists have devised color associations and linked particular connotative meanings to specific colors. [20]
The way in which language and culture affects color naming is debated and not yet fully understood. The Universalist side of the debate argues that unique color terms are biologically tied to the human visual system and the visual environment and are the same regardless of language and culture.
For example, the warped words Stroop effect produces the same findings similar to the original Stroop effect. Much like the Stroop task, the printed word's color is different from the ink color of the word; however, the words are printed in such a way that it is more difficult to read (typically curved-shaped). [37]