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BBB says it goes further than many other review sites to ensure its reviews are genuine. The organization doesn't allow anonymous reviews, for example, and it requires reviewers to confirm their ...
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [358] In 2004, The New York Times [359] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...
Yelp introduced a site for the United Kingdom in January 2009 [23] and one for Canada that August. [22] The first non-English Yelp site was introduced in France in 2010; users had the option to read and write content in French or English. [24] From 2010 to 2011, Yelp launched several more sites, in Austria, Germany, Spain, and the Netherlands.
Yelp is feeling the pain. Amid a firestorm of criticism and lawsuits, the popular online review company that allows anyone to chime in and tout, dish, or otherwise comment about local businesses ...
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon ...
Complaints lodged with the BBB fell about 7%, to 927,000. In practical terms, those numbers suggest that more Americans are being smart about their shopping, looking into businesses' reputations ...