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Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
The company rolled out the platform across its existing dealership base while announcing intents to utilize the brand in markets in which it did not currently own stores. On September 29, 2021, Asbury purchased the Utah-based Larry H. Miller Dealerships for $3.2 billion, along with its Total Care Auto (TCA) vehicle protection plan business. [20]
Hertz Car Sales has developed a variety of ways to sell its fleet to businesses and consumers. The core methods used to facilitate these transactions are: Hertz Dealer Direct – A B2B platform developed by Hertz that allows for sales and services directly to automobile dealerships through an online portal and hertz representatives.
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In January 2011, TrueCar released ClearBook, a used vehicle index that analyzes the used car market in the same way TrueCar did for new cars. [13] [14] In May 2011, TrueCar acquired News Corp-backed Honk.com, a social car shopping platform. [15] In late 2011, TrueCar launched a television advertising campaign with commercials promoting its ...
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