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  2. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]

  3. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    People regret the events that are easier to imagine over the ones that would be harder to. It is also thought that people will use this heuristic to predict the likelihood of another's behavior happening. This shows that people are constantly simulating everything around them in order to be able to predict the likelihood of events around them.

  4. Big Five personality traits and culture - Wikipedia

    en.wikipedia.org/wiki/Big_Five_personality...

    The Big Five Personality is a test that people can take to learn more about their personality in relation to the five personality traits. [1] Cross-cultural psychology as a discipline examines the way that human behavior is different and/or similar across different cultures.

  5. Human behavior - Wikipedia

    en.wikipedia.org/wiki/Human_behavior

    Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior. Social behavior accounts for actions directed at others. It is concerned with the considerable influence of social interaction and culture , as well as ethics , interpersonal relationships , politics , and ...

  6. Personality psychology - Wikipedia

    en.wikipedia.org/wiki/Personality_psychology

    Traditional behavioral theorists typically believed that humans are passively shaped by their environments, whereas humanistic and cognitive theorists believe that humans play a more active role. [6] Most modern theorists agree that both are important, with aggregate behavior being primarily determined by traits and situational factors being ...

  7. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Trait ascription bias, the tendency for people to view themselves as relatively variable in terms of personality, behavior, and mood while viewing others as much more predictable. Third-person effect , a tendency to believe that mass-communicated media messages have a greater effect on others than on themselves.

  8. Big Five personality traits - Wikipedia

    en.wikipedia.org/wiki/Big_Five_personality_traits

    The predictive effects of the Big Five personality traits relate mostly to social functioning and rules-driven behavior and are not very specific for prediction of particular aspects of behavior. For example, it was noted by all temperament researchers that high neuroticism precedes the development of all common mental disorders [ 197 ] and is ...

  9. Social comparison theory - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_theory

    People with low self-esteem and negative affect improve their mood by making downward comparisons. Their mood does not improve as much as it would if they had high self-esteem. Even for people with low self-esteem, these downward social comparisons do improve their negative mood and allow them to feel hope and motivation for their future.