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"THE CAT" is a classic example of context effect. We have little trouble reading "H" and "A" in their appropriate contexts, even though they take on the same form in each word. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1]
An example of top-down processing: Even though the second letter in each word is ambiguous, top-down processing allows for easy disambiguation based on the context. These terms are also employed in cognitive sciences including neuroscience, cognitive neuroscience and cognitive psychology to discuss the flow of information in processing. [6]
Biased competition theory advocates the idea that each object in the visual field competes for cortical representation and cognitive processing. [1] This theory suggests that the process of visual processing can be biased by other mental processes such as bottom-up and top-down systems which prioritize certain features of an object or whole items for attention and further processing.
The understanding of perception as the interaction between sensory stimuli (bottom-up) and conceptual knowledge (top-down) continued to be established by Jerome Bruner who, starting in the 1940s, studied the ways in which needs, motivations and expectations influence perception, research that came to be known as 'New Look' psychology.
Information acquired through both bottom-up and top-down processing is ranked according to priority. The priority ranking guides visual search and makes the search more efficient. Whether the Guided Search Model 2.0 or the feature integration theory are "correct" theories of visual search is still a hotly debated topic.
Transfer-appropriate processing (TAP) is a type of state-dependent memory specifically showing that memory performance is not only determined by the depth of processing (where associating meaning with information strengthens the memory; see levels-of-processing effect), but by the relationship between how information is initially encoded and how it is later retrieved.
Information processing theory is the approach to the study of cognitive development evolved out of the American experimental tradition in psychology. Developmental psychologists who adopt the information processing perspective account for mental development in terms of maturational changes in basic components of a child's mind .
The affect as information hypothesis emphasises significance of the information that affect communicates, rather than the affective feelings themselves. [2] Affective reactions or 'responses' provide an embodied source of information about 'value' or valence, as well as affective arousal provides an embodied source of information about importance. [2]