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H-E-B first launched Joe V’s Smart Shop in 2010 in Houston. It now operates 10 stores with about 2,000 employees in that market. H-E-B will open new Joe V’s Smart Shop locations in 2024 and 2025.
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The brand's name, Joe V's, is based on a company executive, Joe Villareal, who was the driving force behind the brand. [ 53 ] [ 54 ] Joe V's Smart Shop is part of the H-E-B family of brands, which includes H-E-B and Central Market stores across Texas and Mi Tienda stores in the Houston area.
Joe V’s Smart Shop: Stores are open from 7 a.m. to 8 p.m. Find local hours here. Kroger: Open times vary by location. Stores close at 6 p.m. Find local hours here .
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The new store, at 4101 W. Wheatland Road, will be the first Joe V’s Smart Shop outside the Houston region. H-E-B expects the 55,000-square-foot store to employ over 200 people.
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