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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
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Stride Rite's first retail store was opened in 1972. The Sperry Top-Sider and Keds brand names were purchased from Uniroyal in 1979. Stride Rite purchased Toddler University in 1994. [4] During 2005 Stride Rite completed its acquisition of Saucony and in 2006 Stride Rite purchased Robeez. [5]
In 1987, Jennifer Grey became known for dancing in Keds in the film Dirty Dancing, while TV characters like Kelly Kapowski from Saved by the Bell and Stephanie and D.J. Tanner on Full House wore ...
In March 2005, the company experienced massive data theft, including customer data from 1.4 million credit card transactions. [6] In June 2005, the company became a public company via an initial public offering. [7] [8] In April 2008, the company launched its e-commerce website. In 2011, the company acquired Retail Ventures, its largest ...
Marlo Thomas, 86, said she has been wearing the Keds Champion Canvas Sneaker for “forever.” She says they are “very comfortable” and have a “streamlined” look.
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