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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes. Keywords generated by the device may not produce good results as the tool is targeted towards advertisers and not SEO.

  3. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [ 8 ] [ 9 ] It was released by Boston -based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  5. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.

  6. Bing Webmaster Tools - Wikipedia

    en.wikipedia.org/wiki/Bing_Webmaster_Tools

    Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

  7. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial Intelligence Marketing provides a set of tools and techniques that enable behavioral targeting. Machine learning is used to improve the efficiency of behavioral targeting. Additionally, to prevent human bias in behavioral targeting at scale, artificial intelligence technologies are used.

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