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Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market .
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
The book starts off by stating that new challenges in product development require adaptive, not anticipatory, project management. It then introduces the reader to the basic agile values as written in the Agile Manifesto, and to the 6 guiding principles [clarification needed] of agile project management. Next, the agile project management ...
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements , and manage feature releases .
Lean product development has been claimed to produce the following results: Increase innovation ten-fold [10] Increase introduction of new products 400%-500% [10] [11] Companies such as Toyota can attribute their success to lean product development. In 2000, Toyota launched 14 new products, a larger product line than GM's entire product offering.
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Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the ...
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