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Monarch was an automobile marque produced by Ford Canada from 1946 through 1957 and from 1959 to 1961. The Monarch was marketed as its own brand of car rather than as a Ford, with its own model names which included Richelieu, Lucerne and Sceptre.
There were two unique-to-Canada variants of the plexiglass roof: the 1954 Meteor Rideau Skyliner (production 9,764), and the even more rare 1954 Monarch Lucerne Sun Valley (production 200 est.). Meteor was a stand-alone marque sold though Mercury dealerships. Correspondingly, the Monarch was a stand-alone marque that was sold through Ford ...
The Meteor name was selected for a new vehicle introduced in the Mercury line, the intermediate sized Mercury Meteor, beginning in 1962, and the entire Mercury line had already been dropped down in price (moving closer to the niche previously served by the Meteor brand in Canada) due to slow Mercury sales and the discontinuation of the Edsel brand.
Alongside the creation of the Monarch and Meteor sub-brands, Ford of Canada introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers.
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From 1946 to 1957, to attract buyers of medium-price vehicles, Ford of Canada marketed the Monarch brand in their dealership network. Using much of the body and trim of the Mercury, Monarch was a three-model line with the Richelieu, Lucerne and Sceptre matching the Mercury Monterey, Montclair, and Park Lane, respectively.
For 1956, Mercury sedans underwent an exterior revision. [7] The side trim was revised to a full-length multi-tier chrome spear, with two types of two-tone paint combinations, offering the traditional approach of a roof color over a different body color, and "Flo-tone" where the roof and lower body were painted in one color and the upper body ...
This is a list of both production and concept vehicles of the Lincoln and Continental divisions of Ford Motor Company of the United States and Canada. For other vehicles produced by Ford Motor Company see: List of Ford vehicles, List of Mercury vehicles, Edsel, Frontenac, Merkur, Meteor, Monarch.