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South Korean boy band BTS debuted on the music scene in June 2013. They have since released or featured in 72 music videos, and released 49 video albums. Known for their high quality music videos—and accompanying choreography therein—the band have achieved multiple world records with several of these, additionally winning various domestic and international awards for them.
The first music video, dubbed "Kinetic Manifesto Film: Come Prima", was released on February 21, 2020, in conjunction with the release of the single and the album. [28] It shows BTS, World of Dance Season 2 champions The Lab, and the Blue Devils Drum and Bugle Corps performing the choreography near the Sepulveda Dam , adding a dance break that ...
The video received over 71.6 million views in its first 24 hours of release to become the fifth-most viewed YouTube video within that period at the time. [27] Just over two days later, it became BTS' 27th music video to surpass 100 million views, extending the band's record as the Korean artist with the most music videos over 100 million views ...
The music video for "Butter" was preceded by a 23-second long video teaser published to Hybe Labels's official YouTube channel on May 18. [16] The short monochromatic clip showed BTS dressed in "disco-inspired" suits "with shoulder pads, glitter, and satin galore", [ 51 ] standing motionless in a line, [ 16 ] while "a groovy percussion ensemble ...
The music video for "Dynamite" was preceded by a 28-second long video teaser which was published to Big Hit's official YouTube channel on August 18. [66] The short clip showed scenes of the band in pastel-colored clothes with a sunset sky behind them, as well as them dancing to a "cheerful disco melody" in retro-styled outfits against the ...
The music video was an instant success on YouTube, garnering over 13 million views in 24 hours, becoming the fastest K-pop video to surpass 10 million views at the time. [40] [41] It was the third most viewed K-pop music video of 2017 on YouTube. [42] As of May 2020, the video has over 400 million views. [43]
According to Kyung Hyun Kim, BTS's rise was facilitated by a great increase in music video programming and consumption on YouTube and the coming of an idol empire, including merchandising of nonmusical products, games, and fantasy fiction, as well as an expansion of online music fandom. [367]
On June 8, 2022, BTS posted a teaser of the music video. [35] The 35-second teaser shows the members in a desert, with each referencing one of the group's past music videos. [36] The official four-minute music video was released on YouTube on June 10, 2022. [37]