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Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska, Hawaii, Montana and Wyoming do not have Lane Bryant stores). [2] Lane Bryant, Inc. is not affiliated with Lane Bryant catalog (Brylane, Inc.), which was spun off as a separate business in 1993. [3]
Ascena Retail Group, Inc., is an American retailer of women's clothing. Ascena also owns Lane Bryant clothing store brand, and is the parent company of Ann Inc., operator of Ann Taylor and Loft stores. Chairman Emeritus Elliot Jaffe and his wife and co-founder, Roslyn, own about 25% of Ascena.
Lena Himmelstein Bryant Malsin (March 11, 1877 – September 26, 1951) was an American clothing designer and retailer who founded the plus-size clothing chain Lane Bryant. [1] Despite difficult circumstances, she saw a need and came up with a solution that revolutionized the women's fashion industry.
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The first commercial ready-to-wear clothing for pregnant women was sold in the US by Lane Bryant in the 1900s. Lane Bryant offered shirtwaists with an adjustable drawstring waist, and dresses with an adjustable wrap-around front. [4] [6] The next competitor, Page Boy, offered a patented skirt in 1937. By the 1930s, wrap-around skirts with a ...
For women, skirts became longer and the waist-line was returned up to its normal position. Other aspects of fashion from the 1920s took longer to phase out. Cloche hats remained popular until about 1933 while short hair remained popular for many women until late in the 1930s and even in the early 1940s. The Great Depression took its toll on the ...
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