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  2. Anchoring effect - Wikipedia

    en.wikipedia.org/wiki/Anchoring_effect

    The anchoring effect was also found to be present in a study in the Journal of Behavioral Finance in relation to stock purchase behavior. [9] The study found that when using an app-based stock brokerage, an investor’s first stock purchase price serves as an anchor for future stock purchases.

  3. Earnings before interest, taxes, depreciation and amortization

    en.wikipedia.org/wiki/Earnings_before_interest...

    A company's earnings before interest, taxes, depreciation, and amortization (commonly abbreviated EBITDA, [1] pronounced / ˈ iː b ɪ t d ɑː,-b ə-, ˈ ɛ-/ [2]) is a measure of a company's profitability of the operating business only, thus before any effects of indebtedness, state-mandated payments, and costs required to maintain its asset base.

  4. Percentage - Wikipedia

    en.wikipedia.org/wiki/Percentage

    Percent changes applied sequentially do not add up in the usual way. For example, if the 10% increase in price considered earlier (on the $200 item, raising its price to $220) is followed by a 10% decrease in the price (a decrease of $22), then the final price will be $198—not the original price of $200. The reason for this apparent ...

  5. Net present value - Wikipedia

    en.wikipedia.org/wiki/Net_present_value

    The NPV of a sequence of cash flows takes as input the cash flows and a discount rate or discount curve and outputs a present value, which is the current fair price. The converse process in discounted cash flow (DCF) analysis takes a sequence of cash flows and a price as input and as output the discount rate, or internal rate of return (IRR ...

  6. Internal rate of return - Wikipedia

    en.wikipedia.org/wiki/Internal_rate_of_return

    The term internal refers to the fact that the calculation excludes external factors, such as the risk-free rate, inflation, the cost of capital, or financial risk. The method may be applied either ex-post or ex-ante. Applied ex-ante, the IRR is an estimate of a future annual rate of return.

  7. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is calculated with selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit, whereas "profit percentage" or "markup" is the percentage of cost price that one gets as profit on top of cost price. While selling something one should know what percentage of profit one will ...

  8. Risk-neutral measure - Wikipedia

    en.wikipedia.org/wiki/Risk-neutral_measure

    If in a financial market there is just one risk-neutral measure, then there is a unique arbitrage-free price for each asset in the market. This is the fundamental theorem of arbitrage-free pricing . If there are more such measures, then in an interval of prices no arbitrage is possible.

  9. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Gross margin can be expressed as a percentage or in total financial terms. If the latter, it can be reported on a per-unit basis or on a per-period basis for a business. "Margin (on sales) is the difference between selling price and cost. This difference is typically expressed either as a percentage of selling price or on a per-unit basis.