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Choice of material is often dictated by the length of time the display unit will be in store. Printed corrugated board is more suited to short-term promotional CDUs due to its relatively low cost and durability of the material, whereas acrylic, metal, wood, etc. are more suitable for longer-term CDU's due to greater durability of those materials.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
Emigh-Winchell Hardware Company: 1920s. Santa Claus is front and center in this display within a window display circa 1920s that's all about toy trucks, cars and bikes.
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
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