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United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index .
Prior to this, the site was owned by Franciscan friars who also brewed beer before they were dissolved during the Reformation in 1537. [ 4 ] [ 5 ] The site is a visitor centre and brewery tour that covered the location's history, the brand evolution, a bar and tastings, visual effects including holograms , and a gift shop.
In September 2004 United Biscuits bought what was by then known as the Jacob's Biscuit Group for £240 million from Groupe Danone. [ 11 ] In 2017, the Peek Frean trademark was acquired by the great-great-grandson of Francis Hedley-Peek, the first Chairman of Peek Frean and the nephew of founder James Peek.
By 1915, the factory was producing 200,000 biscuits per day! World War I squeezed the business. In 1917, rusk and cookie sales were $100,000, but profits were a meager $718.
In May 2009, Jacobs ceased production of biscuits at its home in Tallaght, Dublin. [5] Production was moved to Portugal, Poland, the UK, France and Malta for cost reasons. [6] Some minor production remains in Ireland with Wafer biscuits made in County Donegal, Real Irish products in Drogheda and premium oat biscuits in Cork.
The ground floor introduces the beer's four ingredients (water, barley, hops and yeast), and the brewery's founder, Arthur Guinness. Other floors feature the history of Guinness advertising and include an interactive exhibit on responsible drinking. The seventh floor houses the Gravity Bar with views of Dublin and where visitors may drink a ...
Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors. [4]
United Biscuits Network (UBN) was an internal radio station serving the factories of United Biscuits (UB) in Britain that operated from 1970 to 1979. [ 1 ] In 1970 the BBC had a monopoly on radio broadcasting in Britain, although there were a few offshore pirate radio broadcasters, such as Radio Caroline . [ 2 ]