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A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.
Card stock. Card stock for craft use comes in a wide variety of textures and colors. Card stock, also called cover stock and pasteboard, is paper that is thicker and more durable than normal writing and printing paper, but thinner and more flexible than other forms of paperboard. Card stock is often used for business cards, postcards, playing ...
Cardboard is a generic term for heavy paper-based products. The construction can range from a thick paper known as paperboard to corrugated fiberboard which is made of multiple plies of material. Natural cardboards can range from grey to light brown in color, depending on the specific product; dyes, pigments, printing, and coatings are ...
Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
Stationery. Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. [1] Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers.
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ][ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company ...
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