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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2] One commercial showed that, for seven million points, the prize was an AV-8B Harrier II jet. Its value at the time was estimated at US$32 million. [2] [a]
In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets. These points could be earned through purchasing Pepsi products, with labels attached to the boxes of such products. [ 2 ]
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. However, Pepsi fell back to second place and has stayed there for nearly 40 years.
ET has the exclusive trailer for Pepsi, Where's My Jet?, which chronicles a teenager's battle with the soda brand over a sweepstakes promising one ambitious consumer the chance to win a Harrier ...
Pepsi had managed to sit at the No. 2 position alone for decades before having to make room for Dr Pepper. And if you haven't guessed already, sitting comfortably at No. 1 on the list is Coca-Cola.
In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars, Pepsi Stuff. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated ...
"The Pepsi Stuff Dana Carvey Show" "The Szechuan Dynasty Dana Carvey Show" This was an homage to the classic television shows that Dana Carvey grew up watching in the 1950s and 1960s, wherein a variety show would have a single sponsor whose advertising and promotion were integrated with the show.