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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
This is a list of journals and their associated Bluebook abbreviation. The list is based on the entries explicitly listed in the 19th edition. Entries with a (18) are found in the 18th edition, but not the 19th.
The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald Group Publishing and the editor-in-chief is Greg W. Marshall (Rollins College). The journal was established in 1967. Since 2021, the journal publishes 13 issues per year, one of them an open access issue.
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.