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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The British English equivalent of sneaker in its modern form is divided into two separate types: [dubious – discuss] predominantly outdoor and fashionable trainers, training shoes or quality 'basketball shoes' and in contrast cheap rubber-soled, low cut and canvas-topped plimsolls, daps, or flats.
Sports footwear includes football boots (also referred to as cletes), trainers, riding boots, tennis shoes (or running shoes), or ice skates. Sportswear also includes sports bras for running, crop tops, or a bikini top. Sportswear is often worn as casual fashion clothing.
The style was influenced by hip-hop, emo, Japanese street style, and indie pop fashion, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers, Vans, Levi's 501 jeans, [191] Dickies shorts, pocket watches, [297] flannel shirts, thin ties, Nike Elite crew ...
In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create Nike products. [13] Team Sweat is one of the largest groups that specifically tracks and protests about Nike.
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