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Amazon changed its policy of allowing anonymous reviews to one which gave an online credential to reviewers registered with Amazon, although it still allowed them to remain anonymous with pen names. In April 2010, British historian Orlando Figes was found to have posted negative reviews of other authors' books. [ 360 ]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
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Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [3] [4] [5] Companies pay a fee to Amazon and provide products for review. The products are then passed to Amazon reviewers, who can publish a review.
Amazon product lines include (books, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal care items, industrial and scientific supplies, kitchen items, jewellery and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys/games.
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