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Indomaret stores are found in residential areas, office buildings, and public facilities due to the placement location of outlets being based on the motto "simple and frugal" (Indonesian: mudah dan hemat). Indomaret sells more than 5,000 types of food products and non-food items.
PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily-franchised Indonesian convenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners. [1]
The chain was established in 1983 in Jakarta as a franchise of the American-based Pioneer Take Out, [1] [2] [3] has an American name and is now entirely Indonesian owned. [4] [5] The same group supplies the chain, the Sierad Group, which also supplies chicken to Wendy's and KFC. [2] Its mascot was Calfred, mainly used in the 1990s.
This agreement is the largest single franchise agreement in the history of Burger King and will make the new Chinese venture the largest BK franchise in the world. The agreement gives the new franchise group control of the existing 63 locations in the country.