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A boycott was carried out, with many consumers opting to not purchase Bud Light or any Anheuser-Busch products at bars or stores. [31] Many conservative commentators, politicians, and celebrities participated in the boycott, as they opposed the endorsement by Mulvaney, a transgender person.
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
The backlash continues for Bud Light. ... Bud Light's double-sided boycott troubles may not be ending anytime soon. ... made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami ...
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to The Wall Street Journal. In ...
Certainly, the company benefited from the Bud Light boycott. But the effects may not be long-term. For retail investors, the time to take advantage of Molson’s good fortune may have passed.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...