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A December 2018 report by The New York Times based on U.S. Senate data noted that the Internet Research Agency had created 81 Facebook pages around the time of the 2016 election. Of these, 30 pages specifically targeted African-Americans, attracting a total of 1.2 million followers.
Throughout the 2016 election, the Internet Research Agency (IRA), a Russian online propaganda company with links to Vladimir Putin, attempted to influence the electoral outcome in favor of Donald Trump by creating large numbers of social media accounts to like, share and repost positive information on Trump and negative information on Clinton. [86]
Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [7]
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Brand must seek to create their brand image on each platform, and cater to the type of consumer demographics on each respective platform. In contrast with pre-Internet marketing, such as TV ads and newspaper ads, in which the marketer controlled all aspects of the ad, with social media, users are free to post comments right below an online ad ...
On November 1, 2017, the House Intelligence Committee released a sample of Facebook ads and pages that had been financially linked to the Internet Research Agency. [76] A 2019 analysis by The Washington Post's "Outlook" reviewed a number of troll accounts active in 2016 and 2018, and found that many resembled organic users. Rather than wholly ...
On October 1, 2020, Reuters broke a story that people associated with the Russian Internet Research Agency, a group known for their interference in the 2016 presidential election, had been operating social media accounts on both mainstream and alt-tech platforms.
Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable minerals; likewise, social media mining sifts through social media data in order to discern patterns and trends about matters such as social media usage ...