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With the GM Rewards card, members can earn and redeem points on Chevrolet, Cadillac, Buick, and GMC vehicles, including EVs, as well as for services and accessories. Current My GM.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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General Motors Company (GM) [2] is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. [3] The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.
As part of GM's vehicle electrification strategy, [138] and following the introduction of the Chevrolet Volt plug-in hybrid vehicle to the American market in late 2010, the Chevrolet Spark EV was launched in June 2013. It marked GM's first all-electric passenger car release in the United States since the discontinuation of the EV1 in 1999. [139]
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It was first introduced at GM's pavilion at the 1964 New York World's Fair. The logo consisted of the original "GM" logo with the phrase "Mark of Excellence" at the bottom. As a decal, it was installed on the doorjambs of General Motors' vehicles beginning in 1966.