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The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society. [1] Language attitudes are extensively studied in several areas such as social psychology , sociolinguistics or education It has long been considered to be a triad of cognitive ...
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
The Yale attitude change approach (also referred to as the Yale model of persuasion) is considered to be one of the first models of attitude change. It was a reflection of the Yale Communication Research Program's findings, a program which was set up under a grant from the Rockefeller Foundation. [3]
Active listening is a communication technique designed to foster understanding and strengthen interpersonal relationships by intentionally focusing on the speaker's verbal and non-verbal cues. Unlike passive listening, which involves simply hearing words, active listening requires deliberate engagement to fully comprehend the speaker's intended ...
Assertive communication has positive effects on both the communicator and the receiver. Some positive effects include the communicator feeling connected to others, feeling in control of their lives, and can grow as individuals because they can address and solve issues as they arise and create a respectful environment for others.
Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.
In other words, when dealing with positive feelings after an initial interaction, the implications of how that initial interaction unfolded align with the axioms of uncertainty reduction theory. For example, Verbal communication: There is a positive relationship between the amount of verbal communication and the predicted outcome value.