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It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Bud Light long ago lost the crown of the top-selling beer at retail stores. ... New data from Draftlines ... Draftline data shows the draft beer market is worth $21.8 billion to the beer industry ...
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
In year-to-date sales through November 3, Michelob Ultra continues to be A-B InBev’s biggest beer in terms of sales at retailers, growing 4%, while Bud Light sales plunged 13%, according to ...
Heineken raised prices by over 10% in the first half of 2023, and continued price hikes into the second half of the year as volumes declined. “Pricing has impacted volumes, that’s obvious.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.