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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Google explains dimensions as "a set of unaggregated values by which you can group your data". [21] Dimensions within a data source will appear in the color green. [21] Metrics, however, are "a specific aggregation that can apply to a set of values". [21] Metrics can be identified by their blue colored fields. [21]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
As examples, date dimensions can be accurate to year, quarter, month or day and time dimensions can be accurate to hours, minutes or seconds. As a rule of thumb, time of day dimension should only be created if hierarchical groupings are needed or if there are meaningful textual descriptions for periods of time within the day (ex. “evening ...
In statistics, econometrics and related fields, multidimensional analysis (MDA) is a data analysis process that groups data into two categories: data dimensions and measurements. For example, a data set consisting of the number of wins for a single football team at each of several years is a single-dimensional (in this case, longitudinal) data set.
In computer programming contexts, a data cube (or datacube) is a multi-dimensional ("n-D") array of values. Typically, the term data cube is applied in contexts where these arrays are massively larger than the hosting computer's main memory; examples include multi-terabyte/petabyte data warehouses and time series of image data.
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Quality Score is a metric used by Google, [1] Yahoo! [ 2 ] (called Quality Index ), Facebook [ 3 ] (called Ad Quality) and Bing [ 4 ] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.