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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006.[11]In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9]
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In January 2017, Essilor and Luxottica announced the merger of their activities. After having received the necessary authorizations from the competition authorities of the United States, the European Union, Brazil, Canada and China, EssilorLuxottica was created on 1 October 2018. [5]
In 1990, the company listed American depositary receipts on the New York Stock Exchange where it traded until 2017. Luxottica retails its products through stores that it owns, predominantly LensCrafters, Sunglass Hut, Pearle Vision, Target Optical, and Glasses.com. It also owns EyeMed, one of the largest vision health insurance providers.
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