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Prominent marketers of As seen on TV products include As Seen on TV, Inc., Time Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick and mortar and online stores that specifically sell As seen on TV products. [1] In 1996, "As seen on TV" then moved on to retail, according to A. J. Khubani, CEO of Telebrands, who designed the ...
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Khubani was born in Weehawken, New Jersey in 1959, [3] and he was the first person in his family to be born in the United States. His father was an Indian immigrant and serial entrepreneur who eventually made enough money importing Japanese pocket-radios to move their family from their third-floor walkup in Union City, to a modest home in Lincoln Park. [4]
A good TV infomercial is an audience eager to spend its money to buy the next great, must-have product. But what's behind the claims? A good pitch does not make a good product.
The company subsequently sold 15 million pairs of the AmberVision sunglasses. [3] Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose ...
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