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The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [ 3 ]
A Philippine Tourism Commission was created under the unified Trade and Tourism Department to oversee the growth of the tourism industry as a source of economic benefit for the country. In 1973, President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT) by splitting the Department of Trade and Tourism into two separate ...
The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2] The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign.
Rice Terraces of the Philippine Cordilleras (Extension) Ifugao: iii, iv, v (cultural) 2024 The Rice Terraces of the Philippine Cordilleras is an outstanding example of an evolved, living cultural landscape that can be traced as far back as two millennia ago in the pre-colonial Philippines. [33] Prehistoric Sites of the Cagayan Valley Basin
The Philippines, officially the Republic of the Philippines, is an archipelagic country in Southeast Asia. In the western Pacific Ocean , it consists of 7,641 islands , with a total area of roughly 300,000 square kilometers, which are broadly categorized in three main geographical divisions from north to south: Luzon , Visayas , and Mindanao .
MV Trisha Kerstin 2 in Zamboanga International Seaport. Because it is an island nation, ferry services are an important means of transportation. A range of ships are used, from large cargo ships to small pump boats. Some trips last for a day or two on large overnight ferries. There are numerous shipping companies in the Philippines.
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The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...